AI Insights · Timothy · April 2023
Top 5 Consumer Finance Apps on iOS in Kenya - Q1 2023
A review of the performance of the top 5 consumer finance applications on iOS in Kenya during Q1 2023, including download trends and active user metrics.
The first quarter of 2023 saw notable performance trends among the top 5 consumer finance applications on the iOS platform in Kenya. Here, we dive into the weekly download numbers and active user metrics for each app.
Equity Mobile by Equity Group Holding maintained a stable weekly download rate throughout Q1 2023. Downloads fluctuated slightly, peaking at 738 in the week of January 23 and dipping to a low of 596 in the week of March 20.
KCB Mobile from Kocela Limited also showed consistent performance. Weekly downloads saw a gradual increase, starting at 397 in the last week of December 2022 and reaching 561 by the end of January. The app's download numbers remained steady, hovering around 500 to 550 for the rest of the quarter.
Timiza by Absa Bank Limited experienced a variable download trend. Starting at 292 downloads in late December 2022, the app peaked at 448 in the week of January 9. The numbers then saw minor fluctuations, settling at 274 downloads in the final week of March.
PesaPap from Family Bank exhibited a similar pattern. It began the quarter with 268 downloads and saw a peak of 389 in the week of February 13. The app's downloads then varied, ending Q1 with 311 in the last week of March.
SC Mobile Kenya by Standard Chartered Bank showed a steady increase in downloads initially, starting at 128 in the last week of December 2022 and reaching 278 by the end of January. The app's weekly downloads then fluctuated, ending the quarter at 170.
For more detailed insights and data on app performance, visit Sensor Tower.
